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Source: Maotai Rong Media CenterInk-dyed Xizi has a long wine rhyme. At the press conference, the opening of "Drinking West Lake" led everyone to appreciate the unique charm of West Lake as a world cultural heritage; The dance performance "After the Rain" based on "The Legend of the White Snake" made everyone taste a love story spanning thousands of years. The immersive sitcom "The Order of the West Lake in Maotai", which combines three forms of poetry, dance and drama, tells the story of Maotai brand culture and ingenuity with the natural beauty and humanistic spirit of the West Lake ... In a series of wonderful interpretations, Maotai's sauce flavor and the charm of the West Lake have written a cultural movement in the light snow season.On November 25th, Maotai liquor and Maotai 1935 "West Lake Range Rover Series Wenchuang Liquor" (hereinafter referred to as "Wenchuang Liquor") jointly created by Maotai Group and Zhongda Group were officially released in Hangzhou West Lake. Starting from this year, this series of Wenchuang wines will select two of the ten scenic spots in the West Lake every year, and continue to introduce new products with innovative designs, and continue to carry forward Chinese traditional culture through the connection of wine scenes and wine carriers.

The winter in Hangzhou is getting stronger and stronger. Near Xiaoyingzhou, the scenery of "Three Tans Reflecting the Moon" is pleasant. Three gourd-shaped stone pagodas stand on the sparkling lake. After the bright moon rises, the moonlight and the tower shadows complement each other. In the north of the West Lake, one end is connected with Beishan Road, and the other end is connected with the broken bridge in Bai Causeway, which makes people look forward to the "snow-broken bridge" scene in Chu Qing after the snow, which is particularly beautiful. From the dawn in Su Causeway to the autumn moon in Pinghu, from the broken bridge to the setting of Leifeng, every scenic spot in the West Lake bears the historical memory and cultural heritage, witnessing the historical changes and cultural prosperity of Hangzhou and even China. Lake legend, which is characterized by "famous mountains, famous waters and celebrities", has also been listed in the national intangible cultural heritage list.

In the long history, each culture has its own unique expression and inheritance path. Maotai West Lake Range Rover Series Wenchuang Liquor contains the ingenuity of Maotai and the spirit of the West Lake landscape. The cultural blending of the two and the resonance of each other's spirit are the exploration of the perfect integration of tradition and innovation, which not only represents the excellent quality of Maotai, but also carries the profound connotation of West Lake culture, and is also the pursuit and yearning for a better life.Wang Xufeng, a national first-class writer and winner of Mao Dun Literature Prize, took the theme of West Lake as the creative background, combined with the deep origin of Chinese wine culture, profoundly interpreted the essence of Wenchuang wine with his rich literary experience and profound cultural insight, and brought a wonderful cultural speech to the guests on the spot.The winter in Hangzhou is getting stronger and stronger. Near Xiaoyingzhou, the scenery of "Three Tans Reflecting the Moon" is pleasant. Three gourd-shaped stone pagodas stand on the sparkling lake. After the bright moon rises, the moonlight and the tower shadows complement each other. In the north of the West Lake, one end is connected with Beishan Road, and the other end is connected with the broken bridge in Bai Causeway, which makes people look forward to the "snow-broken bridge" scene in Chu Qing after the snow, which is particularly beautiful. From the dawn in Su Causeway to the autumn moon in Pinghu, from the broken bridge to the setting of Leifeng, every scenic spot in the West Lake bears the historical memory and cultural heritage, witnessing the historical changes and cultural prosperity of Hangzhou and even China. Lake legend, which is characterized by "famous mountains, famous waters and celebrities", has also been listed in the national intangible cultural heritage list.